After reading "Videogame Makers Can't Dodge Recession" and learning more about the SBU and how I breaks down into each category what the Videogame is. It could be the "Star", "Cash Flow", "Dogs" or"Question Mark". Studying mobile app games, they have become the "Star" in the SBU market due to more people are downloading the game for a dollar or 99 cents. Instead of paying $60 or $70 for a game you can just download a game to your smartphone. It looks like Playstation, Nintendo and Xbox are a "question mark" due to the low demand. Their demand has gone down and it is because of how people are not buying games like they use to anymore. It's like they need to figure out how to keep the costumers happy with new game systems and games. They should listen more to their customers and create the game system the customers want to play or have. If it's adding more games to the game system itself, more updates or even live games. I believe if they create a good game system, customers will want spend their top dollar on it. But what are they going to offer better than a one dollar or free game from a smartphone? I think they should reach out to the customers and really create what they are asking for. If they have to drop the price 100 dollars more then hey, it's about whats going to make Playstation, Nintendo and Xbox get back in high demand again.
MY QUOTES:
(09, July 29). Retrieved July 29, 09, from http://www.wsj.com/articles/SB124865158612682399
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"It's highlighting the weak months because if people don't really have a reason to go out to the store, they're not," said John Taylor
"Games provide so much value that you don't necessarily need to buy other stuff," he said.
"The Beatles: Rockband" game, which will go for $250 with accessories, he said he "can't afford to buy it until I get a job."
"You're seeing an industry slowdown in games and consoles," said Amazon finance chief Tom Szkutak
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